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Sunday, September 13, 2015

Celebrating Guinness 50th Anniversary with limited-edition bottle designs


Well I suppose that none of you doesn't know what is Guinness and it's one of the Malaysians' favourite black brew. Malaysian-brewed Guinness has been previously recognized as the best in the world, beating more than 50 breweries worldwide to win the coveted "Guinness League of Excellence" award five years in a row. In conjunction with the celebration of Guinness 50 years of brewing in Malaysia, they have unveiled three Malaysian-inspired limited-edition designs for its Foreign Extra Stout bottles and cans at the Intermark Hotel last Thursday.


"It's a very fitting way to celebrate the milestone of 50 years of brewing Guinness in Malaysia," said Bruce Dallas, Marketing Director at Guinness Anchor Berhad (GAB), "For the first time, we've created brand new limited-edition designs specifically for one country, drawing inspiration from its culture and its people. Guinness has a long and storied relationship with Malaysia, so it's particularly pleasing to be able to launch this world-first here."




The three limited-designs will be available between now and November, while stocks last. Each design is bursting with vibrant colours and intricate patterns, inspired by the wealth of history and culture Malaysia has to offer. What hasn't changed, however, is the glorious Guinness inside - it's still the exact same formula that Malaysians have known and loved for all these years.

The new limited-edition designs have not only been inspired by Malaysia; they have been created for Malaysians, by Malaysians comprised of musician Edwin Raj (frontman of local band They Will Kill Us All), artist Donald Abraham, film director James Lee, graphic artist Lefty (Julian Kam), and photographer Vincent Paul Yong.




Each limited-edition design represents a distinct era in Malaysia's journey - stretching back to our tribal roots, through to the age of independence, leading into the modern day and looking ahead to the future.


How can we attend Guinness event without Guinness? We were served Guinness with caramel ice cream which tastes really good surprisingly!


The three collectible limited-edition designs will appear on all bottles (325ml and 640ml) and cans (320ml) of Guinness Foreign Extra Stout sold from now until November, while stocks last. I've got my hands on all three designs of bottle, how about you? :)


For more information, please visit
Facebook: www.facebook.com/guinnessmalaysia
Hashtag: #GuinnessMY50

4 comments:

  1. Hii....morning
    May i know where u get LIMITED EDITION of NEW Guinness design set??
    Please let me know when u free...THank You!!

    my email: cyberleong@yahoo.com.sg

    ReplyDelete

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