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Wednesday, November 19, 2014

Guinness Xmas Bold Confessions Media Launch


Here we are at Guinness Xmas Bold Confessions media launch! Remember that I've posted a picture of me holding a paper with my guilty as charged confessions and saying I was invited to a secret party? This is what I'm going to reveal in my blog today - the grand launching of Guinness Bold Confessions Booth which will be going around Klang Valley in the upcoming weeks!


"As the year draws to a close, thoughts turn to all that has happened over the last 12 months, and ahead to resolutions for the new one. Most of us have done something in the past year to which we'd like to confess and get it off our chest, whether it's not using that expensive gym membership or admitting a guilty pleasure. At Guinness we are all about making bold choices, inspiring our consumers to take a step forward and prove that they are Made of More. With our exciting new Christmas campaign, we're challenging our consumers to stand up, 'fess up in our Bold Confessions Booth, and be rewarded for their boldness." said Bruce Dallas, Marketing Director of GAB.


*Drumrollsssss* This is the Guinness Bold Confessions Booth which will be visiting outlets throughout Klang Valley in November and December. Those using the Bold Confessions Booth will be able to watch some of the local personalities joining in the year-end fun with their Bold Confessions, including Kyoto Protocol, Paper Plane Pursuit frontman John O, and comedian Prakash Daniel.



Ashley is bold enough and be the first to make her confessions during the party. And yes, she's definitely happy with her confessions and ready to start the new year afresh! For those who are too shy or wish to confess at home instead, you can record your video confessions and post to Instagram with hashtag #BoldConfessions and tagging @GuinnessMY.


As I've mentioned, there will be rewards for consumers who are bold enough to step inside and record their confession - a voucher for a free pint of Guinness on their next purchase. Besides, the 100 best confessions will win two tickets to the exclusive Guinness 'Guilty as Charged' party just before Christmas!

So what are you waiting for? Log on to the Guinness facebook page at www.facebook.com/guinnessmalaysia to find out where you can catch the Guinness Bold Confessions Booth this Christmas. Cheers!

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